Psychologists have known for some time that expectations influence visual perception. So even if your boss is not expressing anger just yet, your prior impression of sternness may cause you to literally see an angry expression on his face. For example, recent experiments have shown that prior impressions of hostility can actually cause us to see anger on a supposedly hostile person’s face. Perhaps the most immediate impact is on visual perception. Let’s assume that on your first day at a job you decide your boss is stern. There are several reasons for the power of first impressions, which are best illustrated through concrete examples. This marketing campaign captured the insecurities of consumers but also encapsulates a social psychological truism: first impressions hold sway over time. Some years ago, Head and Shoulders shampoo was advertised with the phrase “you never get a second chance to make a first impression.” The implication was that you better not have dandruff on a blind date or a job interview. Photo: iStock Ask The Professor Why do first impressions stick with us so much? This month’s expert, Max Weisbuch, a research assistant professor in the department of psychology in the School of Arts and Sciences, responds: Prior impressions of hostility can actually cause us to see anger on a supposedly hostile person’s face. ![]() Framed: Contemporary Art and the Museum.Peace & Justice Studies 25th Anniversary.A Celebration of the Life of Professor Deborah Digges. ![]()
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